ZEBRA TECHNOLOGIES CORP
(ZBRA)CIK 877212 · SEC filings only
harness minimum not met
Sector median (Technology): A+ across 6 graded companies
Not enough resolved promises to grade
0 of the 4 resolved buyback promises needed to publish a reliability grade. Here's what we're tracking — we never show a grade we can't back with receipts.
buyback history
Free scorecards show the 12 most recent resolved buyback promises. See the complete multi-year record with Pro.
See Pro →Open promises (2)
Beginning in the fourth quarter of 2025 and continuing through the next 12 months, the Company expects to repurchase $500 million of its common stock.
Zebra's Board of Directors has authorized the repurchase of $1 billion of common stock
grade
Sector median (Technology): A+ across 41 graded companies
Resolved promises
Full say-do history
Free scorecards show the 12 most recent resolved guidance promises. See the complete multi-year record with Pro.
See Pro →Guidance by basis
27 of 49 guidance figures that were graded or dropped for basis could not be graded on the same basis (55%). Guidance marked “not judged” is in neither number.
| Guidance type | Said | Graded | Dropped | Other |
|---|---|---|---|---|
| Revenue · non-GAAPcannot be graded | 8 | 0 | 7 | 1 |
| Revenue · basis not stated | 35 | 22 | 0 | 13 |
| EPS · non-GAAPcannot be graded | 34 | 0 | 20 | 14 |
Said counts every revenue and EPS guidance figure on record. Dropped counts figures whose period was reported but which have no comparable GAAP actual in SEC XBRL. Other covers open, superseded, withdrawn and otherwise unresolved figures. The coverage note below counts every figure shown but not graded, including figures whose period has not been reported, so it can be larger.
Guidance shown, not graded (42)
We show what was said — with its source filing — but never score it. The line under each statement says why.
- eps guidance fy · Aug 4, 2026Non-GAAP diluted earnings per share are expected to be in the range of $20.75 to $21.25.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Aug 4, 2026Non-GAAP diluted earnings per share are expected to be in the range of $4.70 to $4.90.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · May 12, 2026Non-GAAP diluted earnings per share are expected to be in the range of $4.20 to $4.50.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance fy · May 12, 2026Non-GAAP diluted earnings per share are expected to be in the range of $18.30 to $18.70.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance fy · Feb 12, 2026Non-GAAP diluted earnings per share are expected to be in the range of $17.70 to $18.30.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Feb 12, 2026Non-GAAP diluted earnings per share are expected to be in the range of $4.05 to $4.35.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Oct 28, 2025Non-GAAP diluted earnings per share are expected to be in the range of $4.20 to $4.40.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Aug 5, 2025Non-GAAP diluted earnings per share are expected to be in the range of $3.60 to $3.80.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance fy · Aug 5, 2025Non-GAAP diluted earnings per share are expected to be in the range of $15.25 to $15.75.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance fy · Apr 29, 2025Non-GAAP diluted earnings per share are expected to be in the range of $13.75 to $14.75.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Apr 29, 2025Non-GAAP diluted earnings per share are expected to be in the range of $3.00 to $3.50.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Feb 13, 2025Non-GAAP diluted earnings per share are expected to be in the range of $3.50 to $3.70.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance fy · Feb 13, 2025Non-GAAP diluted earnings per share are expected to be the range of $14.75 to $15.25.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Oct 29, 2024Non-GAAP diluted earnings per share are expected to be in the range of $3.80 to $4.00.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Jul 30, 2024Non-GAAP diluted earnings per share are expected to be in the range of $3.00 to $3.30.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance fy · Jul 30, 2024Non-GAAP diluted earnings per share are now expected to be in the range of $12.30 to $12.90.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Apr 30, 2024Non-GAAP diluted earnings per share are expected to be in the range of $2.60 to $2.90.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance fy · Apr 30, 2024Non-GAAP diluted earnings per share are expected to be in the range of $11.25 to $12.25.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Feb 15, 2024Non-GAAP diluted earnings per share are expected to be in the range of $2.30 to $2.60.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Oct 31, 2023Non-GAAP diluted earnings per share are expected to be in the range of $1.40 to $1.80.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Aug 1, 2023Non-GAAP diluted earnings per share are expected to be in the range of $0.60 to $1.00.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · May 2, 2023Non-GAAP diluted earnings per share are expected to be in the range of $3.20 to $3.40.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Feb 16, 2023Non-GAAP earnings per diluted share are expected to be in the range of $3.70 to $4.00.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Nov 1, 2022Non-GAAP earnings per diluted share are expected to be in the range of $4.50 to $4.80.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Aug 2, 2022Non-GAAP earnings per diluted share are expected to be in the range of $4.35 to $4.65.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · May 3, 2022Non-GAAP earnings per diluted share are expected to be in the range of $4.05 to $4.35Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- revenue guidance q · Feb 10, 2022The company expects adjusted net sales to increase 1% to 3% compared to the first quarter of 2021.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Feb 10, 2022Non-GAAP earnings per diluted share are expected to be in the range of $3.70 to $4.00.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- revenue guidance fy · Feb 10, 2022The Company expects adjusted net sales to increase 3% to 7% from 2021Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Nov 2, 2021Non-GAAP earnings per diluted share are expected to be in the range of $4.20 to $4.50Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- revenue guidance q · Nov 2, 2021The company expects fourth quarter 2021 adjusted net sales to increase 8% to 12% from the fourth quarter of 2020Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · May 4, 2021Non-GAAP earnings per diluted share are expected to be in the range of $4.00 to $4.20Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- revenue guidance q · May 4, 2021The company expects second-quarter 2021 adjusted net sales to increase 38% to 42% from the second quarter of 2020Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- revenue guidance fy · May 4, 2021The Company now expects adjusted net sales to increase 18% to 22% from 2020Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- revenue guidance fy · Feb 11, 2021The Company expects adjusted net sales to increase 10% to 14% from 2020Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Feb 11, 2021Non-GAAP earnings per diluted share are expected to be in the range of $4.30 to $4.50Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- revenue guidance q · Feb 11, 2021The company expects adjusted net sales to increase 25% to 29% compared to the first quarter of 2020Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- revenue guidance q · Nov 3, 2020The company expects fourth-quarter 2020 adjusted net sales to increase 3% to 7% from the fourth quarter of 2019Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Nov 3, 2020Non-GAAP earnings per diluted share are expected to be in the range of $3.70 to $3.90Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Jul 28, 2020Non-GAAP earnings per diluted share are expected to be in the range of $2.65 to $2.95Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Apr 28, 2020Non-GAAP earnings per diluted share are expected to be in the range of $2.10 to $2.50Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
- eps guidance q · Nov 6, 2018Non-GAAP earnings per diluted share are expected to be in the range of $2.80 to $3.00.Unverifiable — company guides non-GAAP; no comparable GAAP actual exists in XBRL.Filing ↗
Open promises (3) · 9 superseded
The Company expects fourth quarter sales growth between 28% and 31% compared to the prior year.
The Company expects third quarter sales growth between 17% and 20% compared to the prior year.
The Company expects full year sales growth between 14% and 16% compared to the prior year.
The Company expects full year 2024 net sales growth between 1% and 5% compared to the prior year.
The Company is maintaining its full year 2025 sales growth between 3% and 7% compared to the prior year.
The Company expects net sales to grow between 3% to 7% compared to 2024.
The Company expects net sales to be in the range of a 1% decline and 3% growth compared to 2023.
The Company expects net sales to be in the range of a 3% decline and 1% growth compared to 2022.
The Company expects full year sales growth between 10% and 14% compared to the prior year.
The Company expects sales growth between 9% and 13% compared to the prior year.
The Company expects net sales to decrease between 2% and 6% compared to 2022.
The Company continues to expect adjusted net sales to increase 3% to 7% from 2021
Credibility timeline
Timeline as a list
- Nov 6, 2018UNRESOLVABLEThe company expects fourth-quarter 2018 net sales to increase approximately 7% to 10% from the fourth quarter of 2017.
- Feb 15, 2024IN LINEThe Company expects fourth quarter 2023 net sales to decrease between 32% and 36% compared to the prior year.
- Apr 30, 2024ABOVEThe company expects net sales to decline between 17% and 20% compared to the first quarter of 2023.
- Jul 30, 2024ABOVEThe Company expects second quarter 2024 net sales to decrease between 1% and 5% compared to the prior year.
- Oct 29, 2024ABOVEThe Company expects net sales to increase between 25% and 28% compared to the prior year.
- Feb 13, 2025ABOVEIt now expects net sales growth between 4% and 7% compared to the prior year.
- Apr 29, 2025ABOVEThe company expects net sales to grow between 8% and 11% compared to the first quarter of 2024.
- Aug 5, 2025IN LINEThe Company expects second quarter sales growth between 4% and 7% compared to the prior year.
- Oct 28, 2025IN LINEThe Company expects third quarter sales growth between 2% and 6% compared to the prior year.
- Feb 12, 2026IN LINEThe Company expects fourth quarter sales growth between 8% and 11% compared to the prior year.
- Feb 12, 2026ABOVEThe Company is raising its full year 2025 sales growth to between 5% and 7% compared to the prior year.
- May 12, 2026IN LINEThe Company expects sales growth between 11% and 15% compared to the prior year.
- Aug 4, 2026ABOVEThe Company expects second quarter sales growth between 14% and 17% compared to the prior year.